Brief Description: Santos Land Development Corporation participated in the two-day convention in the 31st National Convention of Subdivision and Housing Developers Association (SHDA) held in Cebu City.

Celebrating a milestone in the housing industry, the 31st National Convention of Subdivision and Housing Developers Association (SHDA) in Cebu City was a success! With over 300 active attendees, this convention sets a new record to have the biggest number of delegations.


The theme of this year's convention is 'Lokal Na Bai: Building Nationwide Growth through Regional Development,' transformed the event into a hub of innovation and inspiration. It was a two-day convention from October 5 to 6, 2023, at Radisson Blu Hotel in Cebu City participated in by different developers from all over the country, suppliers, housing related industry and real estate industry players. Its purpose was not just to discuss different issues and concerns in housing industry, policy updates and development in housing industry but also to ignite a spark of creative innovations.


Brought together in this event were the prominent figures from the government sector, including Congressmen and Mayors from various cities. Hon. Sen. Joseph Victor “JV” Ejercito, Chairman of Urban Planning, Housing, and Resettlement Senate Committee of the Philippines, graced the event expressing his gratitude for the role of SHDA in the passing of the DSHUD Law.

Secretary of the Department of Human Settlement and Urban Development, Sec. Jose Rizalino L. Acuzar, was also present in the event, unveiled the flagship program of the President Ferdinand "Bongbong" Romualdez Marcos Jr. the Pambansang Pabahay Para sa Pilipino (4PH) program. It envisions to provide adequate and decent housing for the Filipino people, Acuzar stated “it is a core human right, it is something that the government believes in and upholds because every Filipino deserves a safe space where he or she seeks shelter and nourishes their hopes for a better tomorrow”.   This program aims to build millions of housing units annually to meet the country’s housing needs or fill in the housing gap.

In an exciting turn of events, Ms. Mary Ann Raganit the Director of Infrastructure and Service Industries Service Philippines Board of Investments announced a significant news for the industry. The BOI approved the price ceiling for mass housing from 2M to 3M - Memorandum Circular No. 2023-005 “The Amendments to the 2022 Strategic Investment Priority Plan (SIPP) and its Specific Guidelines in relation to Mass Housing will become effective immediately after the publication in a newspaper of general circulation”. - The Board of Investments (BOI) has heeded the call of most developers to raise to P3 million from P2 million the threshold price for a low cost housing unit that would be granted government tax incentives and to extend the income tax holiday (ITH) availment period from four years to six years. With the increased price ceiling, the BOI has also adjusted some of its requirements to qualify for the incentive under Memorandum Circular 2023-005. It now requires developers to deliver 100 livable units in a single site or building from the previous requirement of 20. -

see more: https://www.philstar.com/business/2023/10/12/2302976/boi-issues-changes-sipp-guidelines


The convention also provided creative ideas and inspirations in real estate industry as Engr. Slater Young, the CEO of Litecrete Corporation and 8990 brand ambassador and the designer of The Rise at Monterazzas, Mr. Hanky Lees of the The Henry Hotels and Mr. Kenneth Cobonpue a multi-awarded industrial designer imparted their invaluable experiences and advices, inspiring the audience with their success stories. They emphasized that business is all about quality and the eagerness to show your ingenuity, creativity and simplicity thus making it easy for buyers to buy.

The two-day convention, ending on Friday, October 6, highlighted the housing industry’s priorities of the new administration. Delegates discussed how regional development is the key factor in building a progressive nation.